The program may also face resistance from consumers who recognize that their browsing and shopping data is being used within Amazon’s advertising programs. Sellers and vendors are expressly prohibited from contacting customers outside of specific customer service requests or remarketing to them Relative to the vast array of shopper information that Amazon collects, vendors and sellers on the platform are able to access very little customer information. You do not need to buy the prime membership for availing the samples mandatorily. Still, some brands may be concerned that Amazon may choose to prioritize its own private label brands ahead of third-party CPGs in the future.Īmazon also owns the customer. Go up the corporate and create your account by filling in all required fields. Managing the logistics of product samples is also something that the Google-Facebook advertising duopoly just can’t match. Adding product sampling to its array of advertising options for large brands is almost a no-brainer - it drives more sales on the platform, locks brands into marketing spend on the platform and presumably brings in advertising revenue of its own accord. But Amazon is able to pair fulfilment of sampling with its proprietary shopper data and make sure that only highly interested, “in-market” customers receive the samples.Īmazon is already the third largest digital advertising platform in the U.S., according to eMarketer. Product samples are widely used by CPG brands to activate new customers.
There, youll need to select your preferred sample setting and click Update. And thus underlies the strength of a sampling program designed by Amazon - an additional advertising option for CPGs eager to harness the reams of consumer shopping and intent data that the e-tail giant holds. Step 1: Create an Amazon Account Go to the website and create your account by filling in all required fields. First, visit Amazons Sampling Preferences page.
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